Featured Story From the Field

East Point NORC Program Atlanta, Georgia
The setting
Just beyond the boundaries of Atlanta, the town of East Point has many of the amenities and challenges of an urban area, yet the charm of its Main Street still lends it the air of a small town. Hartsfield-Jackson Atlanta International Airport lies partly within the jurisdiction, and many renowned R&B and hip-hop musicians have called East Point home.
Also living in this community of 40,000 are some 3,000 adults over the age of 65. The senior population is about 55 percent Caucasian and 43 percent African-American, and most people (78 percent) own their homes in generally stable neighborhoods. With 42 percent of older residents having lived in the same place for more than three decades, local ties are strong, and there is a tradition of community involvement.
But there is also a high concentration of poverty here (about 14 percent among those over 65), and the homes are aging, along with their owners. The vast majority lives in single-family residences that are at least 35 years old. More...
NORCs in the News
A Case Study on NORC Supportive Service Programs in New York
Initially published in the spring 2006 issue of the Journal of Jewish Communal Service, this article describes the role of philanthropy in promulgating the NORC program model with state and local government in New York. The article was posted here with the permission of the Jewish Communal Service Association. Download the Article
Fredda Vladeck Interview in Designer/Builder magazine
The January/February (2008) issue of Designer Builder magazine features an interview with NORC program pioneer Fredda Vladeck, who tells the story of the creation of the first ever NORC program in the Penn South Mutual Redevelopment Houses of New York City. “What we’ve accomplished is about changing the discussion from long-term care to long-term living,” she states. Download the Article
NORC Blueprint E-Newsletter
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