A mission statement tells the community why you exist. It is a value statement that sets the tone for your program, while motivating and unifying all partners in the program. It should be a written, easy-to-remember sentence, short list of bullet points, or brief paragraph conveying the NORC program’s purpose, what you are hoping to achieve, and the principles that guide your work. For NORC programs to succeed, core partners or others associated with the program need to be involved in the development of the mission statement so that they understand why they are working together in partnership. An effective mission statement resonates with the partners, as well as with the different seniors and community constituencies the partnership hopes to affect. The following are guidelines for writing a Mission Statement.
Developing a Mission Statement (PDF File, 31KB)