A Guide to Conducting Focus Groups

Focus groups are small discussion groups which can produce in-depth and nuanced input from participants. While they should be loose enough to give residents an opportunity to offer their thoughts, suggestions, and opinions in an unscripted environment, focus groups are not free-wheeling discussions. They are structured conversations about specific topics and need to be facilitated by an experienced leader who can keep participants on track so that the conversation produces the desired information. The following is a guide to conducting focus groups.

Focus Group Guide (PDF FIle, 28 KB)